SEM

What is Search Engine Marketing?

SEM (Search Engine Marketing) is a form of Internet marketing that seeks to promote websites by increasing their ranking in SERPs (Search Engine Result Pages) through the use of:

1. Social Media
2. SEO (Search Engine Optimization)
3. PPC (Pay Per Click)

Oshima can assist you in finding the perfect balance that will suit your needs.

1. Social Media

This is a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0 and that allow the creation and exchange of user-generated content.

Social media has become appealing to big and small businesses. Credible brands are utilising social media to reach customers and to build or maintain reputation. As social media continue to grow, the ability to reach more consumers globally has also increased. Social media has become the new “tool” for effective business marketing and sales. Popular networking sites include Facebook, Twitter and YouTube.

With Google releasing their new algorithm “Caffeine” that is heavily weighted on social media, it is now more than ever before important for both small and large businesses to have a positive social media presence.

2. SEO (Search Engine Optimization)

This is the process of improving the visibility of a web site or a web page in search engines via the “organic” search results.

In general, the higher on the page and more frequently a site appears in the search results list (SERPs), the more visitors it will receive from the search engine.

There are two sides to succeful SEO:

1. On-site optimisation, everything you can do to your webpage/website.
2. Off-site optimisation, often referred to as link building, but now also incorporates aspects of social media.

3. PPC (Pay Per Click)

This is a auction based system where you bid on search terms (keywords also know as key phrases). If you have the winning bid your advert will be displayed in the “sponsered link” section.

Keywords are graded by Google on a “Quality score” system and that directly effects “your bid value”. Other factors that effect your bid value are: the relevance of your keyword, advert, destination page and your geographic location. These are just a few criteria Google uses when grading your key word.