IT HAPPENS IN A FLASH
With over ten years of experience in the management of photography, Oshima has a genuine passion for the captured moment. Photography has the power to transport the viewer to amazing places and incredible situations.
However, photography for the internet is an art form in its own right. It entails far more than a mere quick snap with a cheap camera, with untrue horizons or grainy imagery and poor lighting. Very often, a company’s only selling point is its website, so quality images online are not negotiable. People browsing the internet tend to be intolerant of long load times and poor imagery, to the extent that their final buying decision may well be influenced by the quality of the images displayed on a site. Photography represents one of the last stages in the marketing of your product, when you need to present your product in such a way that potential customers will actually want to use or buy it, and so you need to back up your marketing campaign with a good investment in your online imagery.
We all know the adage “…a photo is worth a thousand words…” But why is that? Why do companies spend vast amounts of money on advertising using photography? Whether in controlled studios, or at stunning locations, using models and teams of other people to apply the make-up, adjust the clothes and position products so as to exploit the maximum potential of an image, photography is a serious business.
No company would spend countless hours developing a product and then skimp on the marketing angle. The costs of research and development are simply too high, and investing in a new line is seldom, if ever, cheap. And so, in order to market a product to its full potential, good pictures are required.
Every person involved in the process of photographing a product has an essential role in making the ultimate picture.
- Models spend much time in the gym working on their body so as to be the perfect canvas for any product
- Digital editing of captured images is a process in itself and often converts ordinary pictures into works of art
- Advertising companies employ professional photographers to provide the very best images for their clients
It is difficult to over-emphasise the importance of the visual aspect of your marketing campaign. Any product or service presented to a market must have great imagery. Our hectic, fast-paced 21st century lifestyle means that, as a brand, you have precious few seconds to catch peoples’ attention. Studies indicate that peoples’ minds process images before they realise what they have seen, so it is fundamentally important to present images that captivate the viewer. The best images are those that slow the viewer down, even if only for a few seconds, thereby capturing the attention of the target audience.
There is another saying that “You never have a second chance to make a first impression.” One should not under-estimate the weight of this saying when it is applied to imagery online. As part of your electronic marketing, it is essential to have professional photography that really stands out. Powerful, striking and beautifully taken and presented photographs should be a key element in the promotion of any product or service.
